Many job hunters and organizations striving to set themselves apart from the competition overlook a critical step to success that is also the easiest to remedy....the profile photo!
This seemingly unimportant aspect of your LinkedIn profile or company website can prevent you from getting the job or snagging a potential client. Either you don’t have a photo (big mistake!) or the one you have is sloppy and unprofessional (this might even be worse!). Merely taking the time to have a professional headshot can go a long way in increasing your appeal to potential job recruiters and clients.
Resume expert Donna Svei insists, “your profile photo makes the first impression, so put a little effort into it.” Spending a little money on a professional photo now will be paying needed dividends in the very near future. Here’s how to rock LinkedIn and pave your professional path with photography!
Make a good first Impression
First impressions mean everything, and an unprofessional or unflattering photo can lead to your application being tossed aside. Think about it... first impressions are so important they have been broken down into a science. Experiments conducted by Princeton psychologists have found that it only takes a tenth of a second to form an opinion on someone just based on their picture alone. A picture is worth a thousand words, so make sure yours says something good. Go look at your current LinkedIn photo. What is the first word that comes to mind?
Promote your business
Let’s face it; people want to know who they are doing business with, meaning they actually want to see YOUR face, not just a stock photo of some models interacting in an office. A report from Emarketer found that 82% of consumers trust a company more if the founder uses social media. It makes them more relatable and human to the consumer and they don’t feel as if they are doing business with someone that is only concerned with taking their money.
This trickles down to all the employees who engage with your customers. Getting the right corporate headshot for your website is an essential step in increasing sales and visibility for you and your company. Are your staff photos consistent, uniform, and professional? Are your competitors’ staff photos professional? By providing company headshots for your employees, chances are they’ll also bring that photo to their LinkedIn, shedding a positive light on your company through multiple channels!
Showcasing your personal brand
Whether you are an attorney, broker, or blogger, having a professional headshot that represents you online can make or break your business. There are 128 Million LinkedIn users in the U.S. alone. Over 80% of recruiters look at a candidate’s online profile before bringing them in for an interview, and most of them use LinkedIn. You are your own brand, whether you work for yourself or another company. What does your current headshot say about your personal and professional brand?
After all that time you spent on your profile, chances are you want people to look at it. LinkedIn profiles with a professional photo are 14 times more likely to be viewed. You are 36 times more likely to receive a message via LinkedIn when you have a profile photo. LinkedIn profiles with a professional photo also receive more endorsements. A high-quality headshot is a simple way to get you more page views, increase engagement, and visibility. Is your profile photo unprofessional? Take a look at how many profile views you receive, then multiply that by 14 if you have a professional headshot. What if updating your photo to a professional headshot could help you land one more sale per month. Would that $100 you spent on professional photographer be worth it? We think so!
So, think you are ready to step it up? Meet The Headshot Truck
Finding someone who can take a quality, professional headshot doesn’t have to be stressful or time-consuming. The Headshot Truck is the premier mobile photography studio that takes the stress out of the equation. Our fast, friendly and on-demand service can come to you and make getting the perfect shot a breeze.
The Headshot Truck comes fully equipped and with a highly trained, professional staff who know how to make you look like your on your best day! Our packages are only 5-10 minutes, creating super-efficient and time-effective photos. We get amazing photos done quick and easy so you can go back to work! You can come to any of their convenient parking locations around the city (view upcoming Los Angeles headshot locations here), or we can come to you! The best part? We make affordable headshots that shine!
Before you promote yourself online with that outdated and unprofessional photo, give The Headshot Truck a call at 855-SAY-PINK or hit time up at headshottruck.com. You only have one shot to make a first impression so make sure it was with The Headshot Truck.