It takes less than 50 milliseconds to form an impression. Today, social media profiles with pictures are 14% more likely to be viewed than those without. Photos posted on LinkedIn alone are viewed approximately 21 times more than those without. So if you have an image on Facebook, LinkedIn, or another social site, why aren't you standing out? Nearly 85% of communication was visual in 2018, and that number is expected to rise. If you're not making the best first impression that you can, it's time for a change.
Quality is King
In marketing, content is king. But in the world of visuals, quality reigns supreme. Pictures that are grainy, blurry, or resized incorrectly will look unprofessional. In the sea of profile pictures online, this means they won't catch the eye of recruiters.
In Business Selfies Don’t Count
There's no harm in taking a self-portrait and using it as your profile picture. However, many people fail to take the right kind of picture. If it's evident that you took a picture of yourself from a laptop or by holding out your phone at arm's length and snapping a shot, others will notice. Ideally, you should hire a photographer like Headshot Truck to take corporate headshots in Los Angeles for professional-looking images that get results.
Personal Brand ROI: Setting the Tone
Having a fun, goofy photo is fine if you're posting an image for friends on Facebook. But when it comes to your professional life, you'll want to look the part. That also means keeping the tone of an image appropriate for your company and industry. If you work at a law firm, for instance, you don't want to post headshots in LA of yourself with wild clothing and colorful background. Contrarily, if you work in the creative arts industry, a buttoned-up and serious appearance won't be the best fit.
Include Skimp On The Details
Along with a winning photo, you'll want to post other information on your LinkedIn or other social media profile that can help land you a job as well. LinkedIn has a “summary” section that lets you post your professional goals and achievements. Polls of recruiters show that some consider it the most important part of your profile! Like your photo, this section is the place to discuss your interests, motivations, and skills. After the photo, it's the part that recruiters look to first if they want to “know” you better.
These days, it's more important than ever to make an excellent first impression through images. If you don't have a professional headshot, or if you think your profile is lacking a top-quality photo, give Headshot Truck in Los Angeles a call. With a mobile truck and an onsite office, we can come to your office for headshots in LA if you can't make it to ours.