At a time when ads and commercials are on the wane, companies are turning to more effective advertising means influencer marketing. In 2017, roughly 85% of companies used influencer marketing. Most (90%) concluded it was the most effective form of marketing. Although it sounds easy, becoming an influencer brand takes time, energy, and perseverance. Starting from the ground up, here's how it works.
Build a Base
People buy products from companies that they know, like, and trust. So how do you win customers over? The trick, experts say, is to be like them. After all, people want to see themselves in your company and their products. The best way to reach them is through knowledge, stories, and customer experiences that resonate. Essentially, a customer wants to know how a product or service can add to his or her life. Maybe you offer a confidence-inspiring beauty product, revolutionary software, or even a life-saving drug. Whatever it is, they'll want to know how it helps them.
Use the Power of the Web
Becoming a reputable influencer requires the internet. Since 95% of Americans shop online each year, having a robust web-based presence is key to success. Additionally, social media referrals inspire nearly 200% more sales. However, it's a good idea to start small. Experts recommend first establishing a presence on one or two social media sites. These sites should cater to your target demographic, explains Small Business Trends. Your website should contain information about your company and products. It should also have winning images of your staff that headshots in L.A. will provide. Professional headshots improve your brand's uniform appearance and show that your team is friendly and approachable.
Set Benchmarks and Goals
If you're a local business, you won't become a Fortune 500 company overnight. As you're striving to become a recognized influencer, it's essential to set realistic and achievable goals. This gives you a good sense of whether or not your strategy is working. Aiming to get more followers on social media, for instance, is an excellent place to begin. You can also track the number of likes, shares, and comments you get.
Capture the Audience
The business world is competitive. So if you're producing software in a saturated market, how do you make your presence known? It's not about making the most products or putting in the most effort to attract followers. Instead, you need a unique voice. What makes your products better, more original, or higher-quality than the rest? Think about what sets your products apart and let your audience know.
Now you know what becoming an influencer entails, it's time to get started. For that, you can turn to Headshot Truck, which offers the best headshots in Los Angeles to build your brand's image. We offer the convenience of a mobile headshot truck and an office in L.A., so you can decide which method works best. Contact us today to learn more and start influencing.