You and your company have taken an enormous step by hiring a professional. Congratulations. Hopefully, you've recieved headshots you love. Now what?
Your next step is figuring out how -- and where -- you'll use those employee headshots to your best strategic advantage. Here are a few tips, courtesy of one of the leading providers of corporate headshots in Los Angeles.
Your company website
Let's start with the basics. You should be continually improving and upgrading your site to stay fresh to search engines. One no-brainer way of doing this is to post new employee headshots. In addition to improving search engine results page (SERP) positioning, quality headshots will showcase the warmth, humor, and smarts of your company and its people.
Your blog, newsletters, and digital communications
Your communications to your target audience should position you and your people as experts on the subject at hand. But who takes advice from an anonymous expert? That's basically what you and your team members are if you haven't met your readers of blog posts, newsletters, email marketing campaigns, or other communications online or off. It's ideal if you've met face to face, but that's not always possible. At the very least, you can provide a headshot imbued with some of the author's personality, warmth, and intelligence. Even your employees' email sig lines can be personalized with a good headshot.
This site is literally in the business of business. If someone sees or hears the name of anyone in a business context, the first thing they're going to do is look them up on LinkedIn. This is not a place where you want to relate a sense of mystery. Your employee's profile page will look more professional, open, and inviting with the inclusion of a professional headshot.
But that's not a business website, you say. And you're right, but Facebook is still the default social media home of virtually everyone in the known universe…at least those who are over 30. You might well have a company page on Facebook, but you and your people almost certainly have individual pages. Ask your people to post their headshots here.
This is another must-be non-business social media site. You're likely to find that many of your people have a Twitter presence -- as do your prospective clients or customers. Give the people what they want. Tip: make sure your employees' communications don't insult or otherwise turn off your audience. If their social media presence isn't one that you'd want to reflect your company, make sure that they disengage with their business connection when online rather than you trying to draw them closer.
The social media du jour
While Facebook and Twitter will likely "always" be on the list of popular social media destinations, that's no guarantee. Remember Myspace, Google Plus or Vine, anyone? Ask your team members and customers what sites they prefer. With the speed by which these venues can pop in and out of popularity and existence, you don't want to get left out of the new latest and greatest or place your marketing focus on a dying social media site. Do that, and you'll look quaint and out of touch.
Engage With Us
At The Headshot Truck, we specialize in quality business headshots Los Angeles. Headshots are all we do, and we also present busy companies with the advantage of coming to your location. You'll never have to fight your way through rush hour LA traffic to reach us.