Especially in a small organization, it's not uncommon for people to wear many hats. Your job duties might vary from one day to the next, and your job title might change by the month. This constant change makes for a varied work environment. But on the outside, it can easily confuse. Customers and prospective business partners want to know whose products or services they're purchasing before closing the deal. Therefore, it's critical to have a corporate brand that captures your company's personality.
Uniformity is Key
When building a corporate brand, it's imperative to create a logo that captures your company’s essence. Think of the familiar names that come to mind when you envision brand images. Companies like Ford, McDonald's, and Jeep are some of the most recognizable symbols in the world. You might not even realize it, but the small elements in a brand's image have a significant effect on consumers. Having a trademark color for your logo, research shows, increases brand recognition by 80%. If you're looking for ideas, the color blue (in all shades) is most prevalent. In American culture, the color blue represents trust and security.
Speak to Consumers
Consumers like to buy products and services from companies that represent them. Therefore, if you're planning to create a business logo, think of your target demographic. If you're a law firm, you'll want to stick with solid, neutral, and less flashy colors. If you own a party supply distribution company, on the other hand, you'll want to create a brand image that is shaped by bold patterns, bright colors, and other eye-catching graphics.
Get Matching Headshots
Sometimes, companies focus so much on creating a brand image that they neglect other pictures on the website. If you have old or outdated pictures, this can spell disaster. That's especially true on social media, which has an enormous impact on consumer spending. Research shows that over 80% of people trust a business more - and 77% are more likely to purchase its products – if it uses social media. As evidence, it's crucial to have a social media page. But it is also essential to have quality graphics.
Additionally, the ‘About the Team’ page should also represent the brand. Headshots convey a lot of information about a company, its products, and its culture. For instance, an outdoor headshot creates a much different impression than a formal headshot with business attire. Cropping and color are also necessary.
As you can see, there's a lot that goes into creating a picture-perfect logo. Color, text, and background are all critical to a brand's identity. But employee headshots are important, too. If you are searching for headshots in LA, contact The Headshot Truck. We are the personal branding corporate headshot specialists who conveniently come to you so you can focus on your job.