Live concerts, free champagne, car giveaways, and raffles draw attention at corporate events. But what steals the spotlight? Headshots. This sounds surprising until you think about the benefits. You’ll have fond memories from enjoying champagne with clients or attending a live performance, but that’s about it. Professional headshots, however, offer benefits for life. Here’s how.
Inside Brand Awareness: Images Bring Business
Today, people have an average nine-second attention span. So what do they take in during that time? They look at images.
Statistics show that professional headshots are especially crucial for local businesses. Consumers are 60% more likely to visit a local company with images of its employees on its website or social media accounts than one that just has text. About 23% of people (including prospective customers and business partners) are more likely to initiate contact with any business, regardless of size or location, that has professional staff images.
Talent Marketing: Pictures Attract Offers
Studies show that images – not actions or words – are what truly makes a first impression. Research also shows that when browsing a website, people spend much more time looking at pictures of actual employees than stock photos or generic background images. Essentially, they’re judging. Now is the time to shine. By impressing a viewer in those quick nine seconds with professional employee portraits, a company is well on its way to earning clients and business.
ROI is Evolving: The Commerce of Value Adds
Every business worries about ROI and bottom line. Corporate events can get expensive, especially if you have nothing to show for it in the end. Most guests leave with business cards and a few new ideas, but they could walk away with much more. Business headshots in Los Angeles are the new secret to adding value each event. By visiting a headshot booth at an conference, your clients (and employees) can have their pictures, retouched, and delivered with the kind of speed and efficiency that speaks volumes about your companies attention to detail. With intuitive schedule apps that save staff hours’ worth of work in scheduling and coordinating. They’ll appreciate the professional image of themselves and the reduced workload.
With only seconds to engage a customer, images are indispensable in today’s business world. Show clients you care – and keep them coming back – with quality headshots. At your next event, let Headshot Truck in Los Angeles help. As the first-ever mobile headshot company in the area, we’re ready to make your next expo or corporate event one to remember. We also offer on-site headshots at our Los Angeles office or we can make “house calls” and shoot your company at your office.