Brand Awareness: Telling Your Story When A Picture is Worth a Thousand Words

Let’s do some simple euphemism math: If a picture is worth a thousand words, a professional headshot is worth two thousand. Hiring managers are more than 14% more likely to interview a candidate with a polished and professional social media image than one without. Consumers are more than 60% more likely to give a local company business and leave a positive review if it has current, professional photos of employees on its website or social media pages. So how can headshots help you?

Put a Face To A Name

Within seconds, a person makes a judgment (like it or not) based on looks. While we all have heard the phrase “don’t judge a book by its cover,” the reality is that it doesn’t always hold. People still make (and act on) their first impressions. In the business world, this applies to everything from job interviews to networking and sales volume.  Whether you’re looking to humanize your brand or if you want to stand out in a crowd of applicants, a professional image is your best bet.

Seconds Count

Evidence shows that people make a first impression in 50 milliseconds. They also respond more favorably to images than text. People are more than 20% more likely to buy from a company if they can see photos of its employees. Adding an image to an email signature, blog, or social media post gains a whopping 650% view/open rate than posts with no picture attached.

Be Unique, Not Stock

You might think this saves you time and money in the long run, but this strategy ultimately backfires. Competitors may be using the same images as you, which certainly doesn’t make you stand out. Furthermore, your usage rights might be limited, and you may face legal trouble. Finally, the pictures you find might not serve your demographic. If you’re a hometown shop selling homemade clothing, for instance, posting a glamorous shot of Gucci apparel won’t connect to the local crowd.

Go with a Pro

Surprisingly, many people today still use poor-quality phone pictures for their professional photos. While this might not bother your friends, it can cause your company to lose business. After all, people trust a company more that looks professional than one that doesn’t. A stock photo won’t capture the essence of your company, but photos of your employees will. By using a trusted headshot photographer in Los Angeles like The Headshot Truck, you’re ensuring you receive uniform, professional, and top-quality photos.

Like many, you might think that hiring a headshot photographer to shoot pictures of your employees isn’t a good investment. But statistics show strongly otherwise. Now more than ever, business culture is visual, and it is critical to put your best face forward.. Having professionally shot employee photos helps. make your company stand out and look it’s best. Contact Headshot Truck in Los Angeles for professional headshots. With your choice of a mobile studio, the ability to shoot inside your office or at our centrally located studio, we’ll give you the option of having us bring our services to you or your employees visit us.  Either way, you win by looking your best.

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